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About us

Specialist on private tailor-made tours for small groups throughout the Portuguese mainland and some of the Spanish regions, Portugal Premium Tours is based on quality, honesty and professionalism.

Our goal is to have 100% client satisfaction, so we adapt each tour according to your specific interests and needs! We have a team of specialized guides, with deep knowledge about the history and customs of Portugal’s highlights, who will show you our country at its best!

Our vehicles with high level of quality and comfort provide you a safety and comfortable tour.
With us, your visit to Portugal will be an unforgettable experience!

History

How everything started

Portugal Premium Tours is the evolution of a small private tours company, ActionTur. ActionTur started in 2008 and has always stood for 100% client satisfaction. With the achievement of the initial goals of ActionTur and aware of Portugal’s potential as an excellent tourist destination, the concept evolved into Portugal Premium Tours in 2012. As part of this development we have reorganized, extended and diversified our private tours portfolio and concept.

Mission

Providing positive and unforgettable experiences

Focused on personalized service, forging friendships, our priority is to provide a feeling of comfort and tranquility, before, during and after each tour around Portugal. In all of our services we strive for honesty, integrity and fairness.

Provide a tailor-made experience

Have an
exclusive service

Exceed our
clients expectations

Meet the team

José Pais
José Pais
Business Manager – Partner – jose.pais@premiumtours.pt

José was born in Lisbon and is an unconditional fan of outdoor sports, adventure and travel. He loves the Portuguese mountains, landscapes and culture, and has a special affection for the Douro wine region and for the Oporto and Lisbon areas. As a result of his international experience, in the American multinational company, PepsiCo, and his passion for Portugal, since 2012, he is full-time dedicated to the tourism business through Portugal Premium Tours, where his philosophy is to exceed clients’ expectations, turning each one of them into lovers of Portugal.

Vitor Pais
Vitor Pais
Tourism Expert – Partner – vitor.pais@premiumtours.pt

Born in Lisbon, Vítor is highly communicative and has always been a fan and enthusiastic about Portugal’s culture, beauty, treasures and traditions. After 28 years of an enriching career in the media and social communication business and after finished specific training in the tourism business, in 2008, he set up ActionTur – Turismo e Aventura, a small Portuguese private tours company that has logically evolved into the current Portugal Premium Tours concept. Since then Vítor has filled most of his time sharing his country’s history, landscapes, atmosphere, culture and traditions with each and every client, always exceeding their expectations and turning each one of them into friends.

Marisa Santos
Marisa Santos
Marketing & Sales – Partner - marisa.santos@premiumtours.pt

Specialist in marketing and human relations. Marisa loves to communicate, breathes creativity and seeks always to overcome every challenge! She is passionate about the sandy beaches of Portugal, especially by the beauty of the Western coast. The end on an afternoon looking at a wonderful sunset is, to her, one of the best experiences you can live in Portugal. She embraced this new experience at Portugal Premium Tours, since 2013, which makes her happy for sharing stories and curiosities about the highlights of Portugal.

Madalena Ferrão
Madalena Ferrão
New Products & Communication - madalena.ferrao@premiumtours.pt

The Madalena was born and raised in Lisbon, which made her what we call a true ‘Alfacinha’ (term to denote a person from Lisbon).
Being a lover of the arts in general and due to her great passion for the heritage and culture of our country, she decided to change her profession of conservation and restoration technician to tour guide, acquiring a deep knowledge about Portuguese history, culture and customs. Today, she devotes all her energy to preparing new tours and discovering new experiences, so that our customers’ stay in Portugal is unforgettable.

Inês Azevedo
Inês Azevedo
Travel Consultant - ines.azevedo@premiumtours.pt

Born in Porto, Inês is passionate about communication and travel. In 2016, she decided to take a backpack and explore South and North America alone for 5 months. More than knowing other cultures, Inês is passionate about the culture of her country, which she gives more and more value. She worked one year in a hostel in Porto and is proud to have helped many tourists to explore and discover the charms of her city. Currently, and in a broader sense, she’s at Portugal Premium Tours to share the charms of the entire country and she believes that Portugal will be increasingly one of the destinations chosen to be visited and revisited by tourists.

Carlos Godinho
Carlos Godinho
Tours Business – Premium Tours Guide – carlos.godinho@premiumtours.pt

Born in Lisbon, Carlos loves the Portugal’s magnificent landscapes and its rich history. He practices recreational fishing in his spare time, and this activity allowed him to meet various places of great beauty on the Portuguese coast. With many years of commercial direction experience in a multinational context, he decided to embrace this new project in the tourism area. For him, it is very exciting to be able to discover the charms of Portugal, such as its legends, history, people and the exponents of its culture like the typical gastronomy and the Fado.

Filipa Rodrigues
Filipa Rodrigues
Tours Business – Premium Tours Guide – filipa.rodrigues@premiumtours.pt

Filipa usually says that she lives here and there… She was born in Caldas da Rainha but her education and career in tourism have led her to live in several places of Portugal, where she has always tried her best to get to know all the places and the their people. She loves her country and is very happy to present it to others through legends and mystical stories. Her path as a part of the National Corps of Scouts transform each day with Filipa in an adventure, embracing all that the country and nature have to offer to its visitors. She feels enriched by sharing experiences and information with clients.

Leonel Rodrigues
Leonel Rodrigues
Tours Business – Premium Tours Guide – leonel.rodrigues@premiumtours.pt

Born in Luxembourg but living at an early age in Portugal, Leonel is an enthusiast of landscapes, curiosities, history and Portuguese gastronomy. He has performed several functions in the technical and commercial area, where the constant trips through the country have brought him a valuable know-how that he uses today to enrich even more the experiences he provides to each client. In love with “everything that has motor and wheels”, Leonel loves to travel the country outside the most common itineraries, in search of that landscape or piece of history in the most picturesque places. After a few years connected to Adventure Tourism, in 2016 he embraced the challenge of Premium Tours where every day, with enthusiasm, he leads to more and more visitors surrendered to the charms of Portugal.

Carlos Cordeiro
Carlos Cordeiro
Tours Business – Premium Tours Guide – carlos.cordeiro@premiumtours.pt

Born in the surroudings of Lisbon, Carlos is a Man of the West, a region which he feels a great passion for. The search for knowledge and sharing his experiences with those who visit us is undoubtedly what motivates him since he started working at Portugal Premium Tours. After a few years dedicated to music business, in the fields of Communication and Audiovisuals, his interest for History and Culture of our country made him search for different line of work! As a professional musician he traveled Portugal from north to south allowing him deep knowledge of his country. He feels a great pride and admiration of the traditions, gastronomy and culture of Portugal. The daily challenge of sharing Portugal with his clients enriches him as a human being as well as professionally.

Pedro Rodrigues
Pedro Rodrigues
Tours Business – Premium Tours Guide – pedro.rodrigues@premiumtours.pt

Pedro is a proud Northerner with experience and training in the area of tourism. He feels he was born for this work. For him, showing the country to those who visit us is a pleasure and not a job. It makes the knowledge, sympathy and ease in meeting the desires of our clients his main weapons. He is passionate about the history of Portugal and its people, its traditions, its beaches and the historic towns and cities. It is a great appreciator of a good Portuguese wine and its respective gastronomy. He embraced the project of Private Premium Tours with the intention of continuing to raise the name of Portugal to the highest level.

Diogo Vasco
Diogo Vasco
Tours Business – Premium Tours Guide – diogo.vasco@premiumtours.pt

Diogo is a fun, true person who loves to talk, to travel and to share experiences. As a guide he tells the history of Portugal through the images: the monuments, the statues and the stones that he finds. As he says “all stones have a history to tell”. Diogo lives in love with the human being. He likes to live and receive people from all over the world in Portugal and to share his “home”. He likes to talk about Cascais, where he grew up, and about Sintra, where he studied. In his training in Photography and Television and Multicamera Realization, he had the privilege of traveling with Professor José Hermano Saraiva, an important Portuguese historian, where he learned about the History of Portugal. After these years of travel, Diogo is now sharing his stories and his love for Portugal.

Bernardo Garcia
Bernardo Garcia
Tours Business – Premium Tours Guide – bernardo.garcia@premiumtours.pt

Born in Lisbon, but living in Sintra since childhood, Bernardo is passionate about History since a young age. His passion for the Contemporary history, led him to follow this same strand in its academic studies, having been graduated in the year 2017 from the Faculty of Social and Human Sciences. He is in love with Portugal, for its beauty, traditions, gastronomy and culture. Loves to travel, something which for him is, in addition to touring, a constant learning exercise.
Working in tourism allows him to do what he loves the most that is, speaking other languages ​​and meeting other people. He entered Portugal Premium Tours with the intention of being able to show the country’s historical and cultural heritage, as well as places of deep contact with nature to those who visit us.

Herlander Lima
Herlander Lima
Tours Business – Premium Tours Guide – herlander.lima@premiumtours.pt

Born in Oeiras, Herlander decided at the age of 15 to have a career in tourism. After attending a specialized course in restaurant/bar service, he embraced the activity of national tour guide. With more than 20 years of experience, Herlander is now an expert in the field of sightseeing and nature tours. He likes to talk about everything and describes himself as a car enthusiast – particularly when it comes to his beloved UMM (Made in Portugal, of course).
An optimist by nature, he is proud of the conquers, culture, and Portuguese gastronomy. He also truly believes that the Portuguese are good at everything they put their minds to. Herlander joined Portugal Premium Tours team in 2018 to keep doing what he likes the most, starting all tours with his usual catchphrase: “Hello, I’m Herlander and I’ll be your guide today”.

The Kitty
The Kitty
Head Office Stress & Well-being Manager

Our cat is the element that assures the breaks and activities required to manage our team stress levels and well-being.

Vision

Let the world know Portugal

Our vision is to become a leader in Portuguese tourist tours in order to develop Portugal’s desirability as a destination. It is our goal to reach this through sustainable growth of our client portfolio, from whom we always strive to be extremely well-recommended, not only for our world-class quality service (premium), but also for knowing how to make each one of our clients feel welcome. At Premium Tours we will help you make the most of your time in Portugal, ensuring you bring unforgettable memories back home from this highly positive experience.

As a socially responsible company we also support and contribute to the efficiency of Non-Governmental Organizations which act to support those in need, increasing and reinforcing the partnership between society and these NGOs.

Premium Tours Guarantee

We assure you that when you travel with us all you need to do is sit back and relax while we take care of the rest!

Safety and comfort

  • Comfortable high-end vehicles
  • Child seats for under-13s
  • Tours adapted to any specific mobility need

Deep knowledge about Portugal’s highlights

  • Specialist guides, with profound knowledge of the sites and regions visited
  • Languages: Portuguese, English, French and Spanish

Great partners’ network

  • ‘Turismo de Portugal’ certified partners
  • Insured against public liability, road risks and personal accidents (‘Liberty Seguros’)
  • Members and partners of tripadvisor (world travel reference website)
  • PayPal partners (easy and safe payment system)
  • Accommodation and meals in the best hotels and restaurants in the country

Social responsibility

  • We are a socially responsible company: 1.2% of our profits revert to ‘AMI’ (International Medical Assistance) who provide meals to those in need

Our vehicles

Our vehicles with high level of quality and comfort provide you a safe and comfortable private tour

Air suspension system

Air suspension
system

Ensures you an amazing comfort on tours of short and long distance

Independent air-conditioning

Independent
air-conditioning

Guarantees indoor temperatures tailored to the needs of each one

Fresh bottled water<br> and Wi-Fi

Fresh bottled water
and Wi-Fi

Guarantee fresh bottled water and wi-fi on board so you can always be connected

Up to 7 passengers

Up to
7 passengers

Vehicles with room up to 7 passengers with practical storage solutions